Asking the right questions.

I'm a UX and Product leader based in Seattle, Washington. With over 15+ years of experience in the dynamic design world, my journey began with a unique foundation – a background in journalism. This background has been a powerful asset in my career, enabling me to craft compelling narratives by asking the right questions to create the best user experiences.

The Fusion of Journalism and Design

My journalistic roots have instilled in me a deep appreciation for storytelling and the art of communication. This unique perspective has enabled me to weave narratives into my designs, creating experiences that look great and engage and inform users effectively.

Passion and Expertise in Design

My expertise encompasses many skills, including Design Strategy, Creative Direction, UX/UI, and UX Research. Throughout my career, I've worked with renowned companies such as JCPenney, Alaska Airlines, Microsoft, and Boeing. My roles have been diverse, from leading UX design initiatives and mentoring junior designers to collaborating with cross-functional teams. I've navigated complex projects, streamlined workflows, and initiated design innovations that have left a lasting impact.

Consulting and Beyond

As an experienced designer, my consulting work has given me valuable insights into business and design strategies. My approach is firmly grounded in the principles of empathy and adaptability, ensuring that I generate design solutions that effectively connect user needs and business goals. I'm excited to join your team and see what we can accomplish together.

Let's Connect!

I would love to get to know you! Connect with me on LinkedIn to learn about my professional journey. Email me at pamela.hardy.s@gmail.com to share yours!

My Process

ANALYZE

  • Learn about the business objective

  • Research existing metrics/analytics

  • Assess potential goals

  • Establish team resources

  • Establish technical capabilities

SYNTHESIZE

  • User interviews

  • User surveys

  • Content audit

  • Competitive analysis

  • Task analysis

TRANSLATE

  • Information architecture

  • Journey map

  • Product roadmap

  • Wireframes

  • Whiteboard workshops

  • Low-fidelity mocks

  • User testing

PRODUCE

  • High fidelity mocks

  • Prototypes

  • Documentation

  • Deliverables

  • User testing

PERFECT WORLD

  • Consistent user testing

  • Quality assurance

  • Outcome metrics

Fun Facts.

MENTOR

I'm not just a leader, I'm a shepherd. I lead my team members to green pastures and stillwaters, and I make sure they're never lost. But I also let them graze and frolic a bit, because having fun is important sometimes.

THE 90s

I grew up as a latchkey kid. I had a personal relationship with the microwave. We were like two ships passing in the night. We would see each other for a few minutes every day, but then we would go our separate ways.

DOGS RULE!

I have six dogs. I'm not sure what happened. I woke up one day and there they were, all six of them, just staring at me.